How to Start Reselling: A Basic Guide for Clothing Sellers

Introduction:
Clothing is one of the most popular and profitable categories for reselling on platforms like Poshmark and eBay. If you’re new to the game, this guide will help you navigate the essentials—from sourcing to shipping.

Step 1: Choose the Right Platform for Clothing

Each platform caters to specific audiences:

• Poshmark: Ideal for trendy, branded, and lightly used clothing. 
• eBay: Best for diverse items, including vintage and international shipping.

Pro Tip:
Start with one platform to master its nuances before branching out.

Step 2: Source Clothing Strategically

The key to profitable reselling is finding high-quality inventory at low cost. Here’s where to look:

• Thrift Stores: Look for high-demand brands like Doen, Sezane, Mother Jeans. You may also check out The BOLO Tracker's Instagram Page for Free Tips on Brands to Pick Up (Follow us here).
• Clearance Racks: Retailers like TJ Maxx or Nordstrom Rack often have discounted branded items.
• Garage and Estate Sales: Hidden gems can often be found for $1–$5.
• Goodwill Bins: This is the Goodwill Outlet Store where you pay by the pound. This takes a lot of work but is a great way to start building up inventory for a low cost.

If you prefer a High Average Selling Price, Low Volume Model and you are willing to pay up for inventory. Here are some other options:

• Online Sourcing: You can find gems from ThredUp or The Real Real, they have fresh release daily. You may also source from Retails Shops, although this is a high risk way of sourcing, there are some markdown sales that will leave you enough room for profit. 
• Consignment Shops: Consignment stores are a step up from thrift stores in terms of quality and brand selection. They can be a fantastic source of inventory, especially for higher-end and designer items.  

Step 3: Research Pricing with Comps and ASP

Pricing is crucial for competitive sales.

1. Search “Sold” filters on Poshmark or eBay for similar items.
2. Identify patterns based on condition, size, and brand.
3. Adjust for seasonal demand.

Example:
A Free People maxi dress sells higher in spring and summer. If purchased in winter, you can list at a premium closer to warmer months.

Step 4: Create Listings That Convert

Your listing is your storefront—make it shine.

• Photos: Use natural lighting and a plain background. Include tags, close-ups of fabric, and style shots if possible.
• Description Template:
  • Brand
  • Size (include measurements)
  • Condition (mention flaws, if any)
  • Keywords (e.g., “boho maxi dress festival”).